Where is the marketing treasure buried?
‘Storytelling’ gets bandied around a lot these days, however, marketing – much like journalism requires acting decisively. While your gut instinct is sharpened from years of conversations, finding ‘gold’ moments can be similar to a crazed pirate digging for his treasure chest.
You need to know your map inside and out, where the X marks the spot and how to handle it when you do. Think of a marketing plan and strategy like your treasure map, get clear on what you want to achieve, how you want to get there and follow it!
- Strategic planning
- New projects [rebrands, launching brands to market]
- Direct mail
- Advertising campaigns
- Marketing plans
- Social media setup or social media strategy