The curious and decisive moment
I’ve never been satisfied with just one version of events.
I’m always thinking, “What else? What’s being missed? How can I get right into the heart of this? What do they really want to say, why isn’t it being said and if not, will it benefit other people to learn?”
Film Producer, Robert Evans famously stated,
there are three sides to every story: your side, my side, and the truth. And no one is lying. Memories shared serve each differently.
As a journalist, I have an innate sense of curiosity. You either have this or you don’t.
An inquiring mind grips you, it’s inherent, mixed with a deep desire to learn the real story, the message, the why and an equally committed approach to doing the story justice: finding the value and honouring the truth, person or brand.
Like the ‘decisive moment’, you must act.
Photography is not like painting, there is a creative fraction of a second when you are taking a picture. Your eye must see a composition or an expression that life itself offers you, and you must know with intuition when to click the camera. That is the moment the photographer is creative,” he said. “Oop! The Moment! Once you miss it, it is gone forever.
– Henri Cartier-Bresson ‘The Decisive Moment’, Washington Post (1957).
- feature writing
- company blog posts
- brand journalism
- editorial planning
- news production